Matt Cutts Says “Meh” to Toolbar PageRank Updates
According to a recent Webmaster Help video from Matt Cutts, Google doesn’t really care that much about updating the publicly-facing PageRank data which populates the Google Toolbar (as well as countless SEO tools). The video resonates even more after last week’s well-publicized update of Toolbar PageRank.
According to Cutts: “Roughly 3 or 4 times a year we will export new PageRanks to the Google Toolbar,” limiting these updates to avoid webmasters and SEOs from becoming “obsessed” with these numbers. Too late on that front, but hey — at least old-school SEOs will only obsess every 3 to 6 months.
While PageRank still plays a role in Google’s SERP ranking algorithm, many claim its value is over-hyped, and its exact relationship to the recent Panda update remains unclear. Whatever the case, the PageRank debate will rage on.
